During the last decade, the Latino population in the US grew to 62.5 million.

According to the University of California Los Angeles (UCLA) Latino Policy & Politics Institute, “Latinos had the lowest (voter) registration rate among racial and ethnic groups during the 2020 general election at 61.1%.” However, “…once registered, 88 percent of Latino voters cast a ballot.” The report goes on to claim, “Despite the increased role of Latino voters in determining elections…the mobilization of Latino votes has frequently lagged behind other major demographic groups.”

In other words, Hispanics have been slower to register to vote, but once registered, they are very likely to vote and significantly impact elections. Thus, it’s critical that we in the business community have an organization specifically dedicated to effectively educate, register, motivate, and activate this powerful Latino constituency.

The Latino Action Foundation (LAF) is a 501 (c)(3) charitable educational non-profit organization that will identify, collect, and archive existing Latino studies, and conduct baseline qualitative and quantitative public opinion research. In addition, LAF will conduct quarterly national Hispanic polls to provide timely, statistically reliable, and objective public opinion data that will identify key issues within Latino communities. Research will be made available to the public free of charge. 

To increase public policy awareness of Hispanics in specific states throughout the country, educate them on the value of civic participation in local, state, and national governments and encourage them to be engaged citizens.